Hannah Gordon is a recent graduate of The University of Michigan, where she studied Communications and Creative Writing. Her creative work can be found in Burrow Press Review, WhiskeyPaper, Synaesthesia Magazine, and more.
One really exciting and special aspect of being an author is planning book signings. Author events are a great way to promote and sell self-published books.
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Now that you’ve written, self-published, and promoted your book, you need to know how to sell your self-published book. Otherwise, all of that hard work will be wasted.
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Whether you’ve self-published before or this is your first time, knowing how to promote a self-published book online is extremely important for selling books. If you forgo marketing—or don’t put much effort in it—then selling your book will be much harder.
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There are many steps within the publishing process, one of these being the printing of “pre-first editions,” which include galley proofs and advanced reader copies.
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In your publishing journey, you may come across some terms that you’re unfamiliar with, one of these terms being “advanced reader copies” (sometimes known as advance review copy, advance reader’s edition, advance copy, or reader’s edition). Advanced reader copies (or “ARCs”) are small runs of forthcoming books meant for early, specially selected readers. These readers are usually influential people who can assist with the publicity of the book, those who can sell it in stores, or those who will shelve it in libraries.
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For the last couple of weeks, we’ve been doing a blog series on the back matter of a book. (We did a similar one on the front matter) You’ll remember that the front matter is all of the material that comes before the central story – or body text – in a book. This includes the title page, half title, table of contents, foreword, prologue, etc. All of these sections function to introduce the book, the author, and the subjects to be discussed.
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Perhaps one of the simplest aspects of the back matter is the colophon. Just because it’s simple doesn’t mean it’s not important – quite the opposite, actually. Where the publisher is concerned, the colophon may be the most important part of the back matter. The colophon contains all the technical information pertaining to the book, including the type and publisher or printer. A lot of books use a colophon, in some form or another; it’s not just limited to one specific category or genre.
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Another section of the back matter that may or may not be included in a book is the discussion section. If it seems like many of the sections of the back matter are optional, that’s because they are! There are certain things that find their way into every book’s back matter (such as an about the author section and about the type), however, sections like the epilogue, appendix (or appendices), glossary, and discussion section are entirely optional, and their inclusion depends on the book and the author.
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As a part of the book’s back matter, the bibliography is a crucial section that cites sources used throughout the book. These sources may be used to bolster the author’s credibility, strengthen their argument or cause, or negate certain claims made in other books. Whatever the reason, if an author uses an additional source when writing their book, they absolutely must include a bibliography or works cited page, in some form or another (whether this is realized in an actual page in the back matter or footnotes).
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While the glossary defines specific words found in a book, the index merely tells you where to find them. As a part of the back matter, the index is found in the end pages of a book, and it can be a resourceful tool for readers who may be using the book in their research, or for readers who just want to read up on a certain subject.
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